A condition or capability that allows a company to produce goods or services better or more cheaply than rivals, enabling it to generate more sales or superior margins.
Competitive advantage is what makes a company's products or services superior to alternatives and difficult for competitors to replicate. Michael Porter identified three generic strategies for competitive advantage: cost leadership (lowest cost producer), differentiation (unique value), and focus (serving specific niche). Sustainable competitive advantage comes from resources or capabilities that are valuable, rare, inimitable, and non-substitutable (VRIN framework). In the digital age, competitive advantages can erode quickly, requiring continuous innovation and adaptation.
Context: Technology
Seamless integration across devices creates switching costs and lock-in, making it hard for competitors to replicate
Context: E-commerce
Massive fulfillment infrastructure enables faster, cheaper delivery than competitors can match
Context: Consumer Goods
100+ years of brand building creates emotional connection competitors can't easily duplicate
The process of distinguishing a product or service from others to make it more attractive to a particular target market by emphasizing unique characteristics or benefits.
A clear statement of the tangible benefits customers receive from a product or service, explaining why they should choose it over alternatives.
Tập hợp các quyết định và actions để achieve competitive advantage và create value trong market
A strategic tool for designing, testing, and building value propositions by mapping customer jobs, pains, and gains against product features, pain relievers, and gain creators.
Framework quản lý chiến lược qua 4 perspectives: Financial, Customer, Internal Process, và Learning & Growth