The complete process of bringing a new product to market or improving an existing product, encompassing ideation, design, development, testing, and launch.
Product development is a multidisciplinary domain that combines customer research, design thinking, engineering, and business strategy to create products that solve real problems and deliver value. It involves iterative cycles of learning, building, and measuring to reduce risk and increase the likelihood of product success.
Context: Technology
Apple's product development combined hardware innovation, software design, and user experience to create a revolutionary smartphone
Context: Software
Continuous product development using A/B testing and user feedback to evolve music streaming features
Context: Automotive
Over-the-air updates and continuous improvement of vehicle features post-launch
An iterative approach to software development and project management that emphasizes flexibility, collaboration, continuous delivery, and rapid response to change.
A methodology for developing businesses and products that aims to shorten product development cycles by adopting a combination of business-hypothesis-driven experimentation, iterative product releases, and validated learning.