The practice of marketing oneself and one's career as a brand, creating a unique professional identity that differentiates an individual in their field and communicates their values, expertise, and personality.
Personal branding is the conscious and intentional effort to create and influence public perception of an individual by positioning them as an authority in their industry, elevating their credibility, and differentiating themselves from the competition. In the digital age, personal branding has become crucial for career advancement, thought leadership, and professional opportunities. It encompasses everything from your online presence (LinkedIn, Twitter, personal website) to how you communicate, dress, and interact professionally. A strong personal brand opens doors to speaking opportunities, consulting work, job offers, and partnerships. The key is authenticity - your personal brand should reflect your genuine values and expertise, not a fabricated persona.
Context: Entrepreneurship
Built brand around hustle culture, entrepreneurship, and digital marketing through consistent content across platforms
Context: Psychology & Leadership
Established authority on vulnerability and courage through TED talks, books, and research-backed content
Context: Digital Marketing
Positioned as go-to expert in digital marketing and SEO through free tools, blog content, and case studies
Context: Business Coaching
Built personal brand combining business coaching, life advice, and online education with consistent messaging
A foundational strategic document that defines the core elements of a brand including purpose, vision, mission, values, personality, and positioning to ensure consistent brand expression.
Framework 7 bước apply Hero's Journey vào brand messaging, position customer là hero và brand là guide