Structured formulas and templates for writing persuasive copy, including AIDA (Attention-Interest-Desire-Action), PAS (Problem-Agitate-Solution), and FAB (Features-Advantages-Benefits).
Classic formula: Attention → Interest → Desire → Action
Grab attention with headline, build interest with benefits, create desire with proof, drive action with CTA
Problem → Agitate → Solution
Identify customer problem, agitate pain points to increase urgency, present solution as relief
Features → Advantages → Benefits
List product features, explain advantages over alternatives, translate to customer benefits
Picture → Promise → Prove → Push
Paint picture of desired outcome, make clear promise, prove with evidence, push to action
Show current state → desired state → how to get there
Describe problem (before), paint vision (after), explain how product bridges the gap
Industry: E-commerce
Subject line grabs attention, opening builds interest, body creates desire with benefits, CTA drives action
Outcome: Higher email open and click-through rates
Industry: B2B SaaS
Problem: Manual data entry wastes time. Agitate: Costs $X per month in lost productivity. Solution: Automate with our tool
Outcome: Increased trial signups
A foundational strategic document that defines the core elements of a brand including purpose, vision, mission, values, personality, and positioning to ensure consistent brand expression.
A systematic approach to understanding customer psychology, motivations, and decision-making processes for effective marketing.
Framework mô tả các stages khách hàng trải qua từ khi nhận biết nhu cầu đến quyết định mua và sau mua