Strategy

OKR Framework

Framework quản lý mục tiêu bằng cách kết hợp Objectives (mục tiêu định tính) với Key Results (kết quả đo lường được)

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OKR (Objectives and Key Results) được Intel tạo ra và Google phổ biến. Đây là framework giúp organizations align và focus vào những gì quan trọng nhất.

Cấu trúc đơn giản nhưng mạnh mẽ

Objective: Where you want to go (định tính, inspiring) Key Results: How you know you're getting there (định lượng, measurable)

Tại sao OKR hiệu quả?

  • Focus: Limit to 3-5 objectives per quarter
  • Alignment: Everyone's OKRs visible và connected
  • Transparency: Public OKRs create accountability
  • Stretch: Encourage ambitious goals (70% achievement is good)
  • Agility: Quarterly cycles allow quick adaptation

Components

1

Objectives

Mục tiêu định tính, inspiring, actionable (3-5 per quarter)

Good objective: Clear, inspiring, time-bound. Bad: Vague, uninspiring, too many

2

Key Results

Kết quả đo lường được (2-5 per objective)

Must be measurable, achievable but ambitious, outcome-focused (not tasks)

3

Quarterly Cycles

Set OKRs mỗi quarter, review progress weekly

Q planning → Weekly check-ins → End-of-Q review → Retrospective

4

Scoring

Grade key results 0.0-1.0 at end of quarter

0.7 = success (stretch goals). 1.0 = not ambitious enough

When to Use

  • ✓Company-wide goal alignment
  • ✓Team quarterly planning
  • ✓Individual performance management
  • ✓Product roadmap prioritization
  • ✓Startup focus và execution

Benefits

  • +Clear focus on what matters
  • +Alignment across organization
  • +Transparency và accountability
  • +Encourages ambitious thinking
  • +Agile adaptation to change

Limitations

  • !Requires discipline và commitment
  • !Can feel overwhelming initially
  • !Not suitable for all types of work
  • !Risk of gaming metrics
  • !Needs strong facilitation

Real-World Examples

Google's Early OKR

Industry: Technology

Objective: Build the best search engine. Key Results: (1) Index 100M pages, (2) <0.5s response time, (3) 10M daily users. Clear, measurable, ambitious.

Outcome: Helped Google maintain focus during rapid growth

Resources

book

Measure What Matters

Definitive guide to OKRs from the person who brought them to Google

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